A Multimodal Analysis of Selected Placards from the ‘Aurat March’ 2018 of Pakistan

Authors

  • Shumaila Memon Associate Professor, ELDC, Mehran University of Technology & Engineering, Jamshoro, Pakistan

DOI:

https://doi.org/10.47067/ramss.v4i2.147

Keywords:

Multimodal Analysis, Interpersonal Intersemiotic Complementarity, Placards, Aurat March, Ideational Features, Textual Metafunction

Abstract

This study presents a multimodal analysis of selected placards from the ‘Aurat March’ 2018 of Pakistan. For the purpose of in-depth analysis, two placards depicting two educated women have been explored. The study is exploratory and uses Royce’s framework of intersemiotic complementarity for the analysis. The findings suggest that placards are definitely more than the pieces of material resources they are constructed of. They carry in themselves various linguistic and other semiotic meanings which create a strong message in the placards.

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Published

2021-06-12

How to Cite

Memon , S. . (2021). A Multimodal Analysis of Selected Placards from the ‘Aurat March’ 2018 of Pakistan. Review of Applied Management and Social Sciences, 4(2), 467-478. https://doi.org/10.47067/ramss.v4i2.147