The Influence of AI-Driven Influencer Analytics and Campaign Strategy on Awareness of Community-based Educational Programs: Moderating role of Socioeconomic Status
DOI:
https://doi.org/10.47067/ramss.v8i4.572Keywords:
AI-based Influencer Analytics, Campaign Strategy, Awareness, Socioeconomic Status, Community EducationAbstract
This paper examines the effect of AI-based influencer analytics and campaign strategy on awareness of community-based educational programs among the population, where a moderator variable is socioeconomic status (SES). Analysis of a quantitative cross-sectional survey of 370 respondents reveals that both predictors have significant increases in awareness with campaign strategy (b = 0.44) having a more pronounced impact than AI-based analytics (b = 0.31). The combination of the predictor’s accounts for 45.2 percent of the variance (R2 = 0.452) in awareness. The moderation findings also indicate that both relations are reinforced by SES, with more digitally accessible and responsive people of higher-SES (b = 0.14 in influencer analytics, and b = 0.11 in campaign strategy). Altogether, the results highlight the significance of AI tools, strategic communication, and SES-inclusive digital outreach in enhancing the level of engagement with the community education programs.
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