Determinants of Relationship Continuity: A Mediational Study of Relationship Quality and Word of Mouth


  • Malka Liaquat Assistant Professor, Institute of Management Sciences, The Women University Multan, Pakistan
  • Fawad Ahmad Assistant Director Resource and licensing, Punjab Food Authority, Pakistan
  • Noreen Safdar Assistant Professor, The Women University Multan, Pakistan
  • Aisha Khursheed Lecturer, Business Administration, University of Education, Multan, Pakistan



Self -Efficacy, Work Bulling Behavior, Work Environment, Relationship Continuity and Quality


Organizations claim employee as one of the most important strategic assets occupying the central position of intellectual capital. Monetary incentives alone cannot serve the function of retaining such employees. The objective of the study was to explore the individual as well as organizational factors, which governs the behavioural and psychological make-up of an employee and contributes to establishing relationship continuity between a firm and its employees. For this purpose, data is collected from 552 employees working in Textile mills in Multan region through purposive sampling and SEM is applied as a research technique. Results provide interesting factors that can be useful for retaining skilled knowledge workers.


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How to Cite

Liaquat, M. ., Ahmad, F. ., Safdar, N. ., & Khursheed, A. . (2020). Determinants of Relationship Continuity: A Mediational Study of Relationship Quality and Word of Mouth. Review of Applied Management and Social Sciences, 3(3), 311-322.

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